In NJ, some Dunkin’ Donuts customers may have been exposed to hepatitis A. It’s all part of the company’s new slogan, “America Runs a Fever on Dunkin’.”
How I wrote it:
I focused on this news item because both of its handles, “Dunkin’ Donuts” and “hepatitis A,” seemed to have a lot of associations. That meant it should be relatively easy to find a surprising link between two associations from which I could construct a punch line. It turned out to be harder than I expected.
First I thought of all the types of donuts and tried to blend a donut name with “hepatitis A” or with one of its associations, like “vaccine.”
Then I thought about what donut-related thing the “A” in “hepatitis A” might stand for. Could a Dunkin’ Donuts customer also get hepatitis C, the chocolate kind of hepatitis?
Finally, to help in brainstorming, I researched hepatitis A online. Among the possible symptoms is “fever.” The phrase “run a fever” popped into my head. Wasn’t “run” also a word in Dunkin’ Donuts’ slogan?
I confirmed that the company’s real slogan is “America Runs on Dunkin’.” Adding “a fever” to the middle of that phrase gave me the surprising linkage of associations for my punch line.
The last step was to add the angle “It’s all part of the company’s new slogan,” which smoothly provides a logical, if crazy, reason why the company would expose its customers to a virus.