McDonald’s in China is testing exercise bikes that customers can ride while they eat, to stay healthier. Experts say the idea of staying healthy while eating at McDonald’s is perfect for customers who are McDelusional.
How I wrote it:
The original news story focused mainly on how McDonald’s in China wants the exercise bikes to “inspire more green behaviours”: the bikes can generate electricity, which can be used to charge electronic devices like mobile phones.
But at least one version of the story also mentioned that the company thought the bikes would promote healthiness. That idea struck me as ridiculous, which led me to believe I could write a joke reflecting that emotional reaction.
To do that, I used my Punch Line Maker #6, asking the question “Who would believe that eating at McDonald’s could be healthy?” The obvious answer to that question–somebody who’s delusional–became the basis of my punch line.
When I worded the punch line, I wanted to obey my Joke Maximizer #11–Don’t be too on-the-nose. I also noticed that “delusional” sounds a little like “Donald.” So I devised the portmanteau “McDelusional” to make my point without being completely direct about it.
Finally I wrote an angle that reinforces the supposed connection between McDonald’s food and healthiness. That way my punch line about delusion would be immediately clear.
A lot of people don’t like jokes involving puns and other forms of wordplay. But this joke is an example of how wordplay jokes can be funny as long as they’re well-constructed. For more about this, read my article “Why Do People Not Like Puns?”